Year-Round Halloween on Hollywood Boulevard at Hollywood Toys & Costumes

If you ask me where locals and last‑minute film people actually go when October hasn’t arrived yet and a vampire cape can’t wait, I’ll point you to the corner windows at 6600 Hollywood Boulevard. That front room at Hollywood Toys & Costumes keeps the season alive all twelve months, the way this strip always has. It’s the place you duck into on a Tuesday in March for a bottle of stage blood, then wander out with a bowler hat and a fake crow you didn’t know you needed.

What’s really inside at 6600 Hollywood Blvd

This isn’t just a wall of bagged costumes. The store is divided by how you build a look: Costumes, Masks, Makeup, Magic, Accessories, Party Supplies, Wigs & Facial Hair, Decorations & Props, and licensed character sections. That’s the language you’ll see on their shelves and on their site, and it reflects how folks around here actually shop a part. You come in with a movie still and start pulling components.

Two store rules shape how you shop. First, in‑store and online inventory are different by design. The Hollywood floor carries one‑offs and odd sizes that never make it to the web, and the website lists things the shop might not have on hand. If you need an exact item, call 323‑464‑4444 before you drive. Second, all in‑store sales are final. No refunds or exchanges at the Hollywood counter. If a manager makes an exception, that’s a courtesy, not policy, so do a full mirror check and open boxed items at the register if you’re on the fence.

One other policy I tell parents about upfront: the store does not sell contact lenses anymore, and they won’t point you elsewhere for them. Wigs are a different story. Hollywood Toys & Costumes works with local stylists on custom‑styled wigs that you pick off the in‑store head forms, then tweak. It’s an L.A. perk you won’t get from a pop‑up chain. The staff will steer you toward the right fiber for photo lights, or the right hairline if you’re going for a period look.

Photographs are allowed for your own shopping. If you want to film TikToks among the masks, ask the manager ahead of time. They’ll consider it case‑by‑case. That courtesy is there because they serve both neighborhood shoppers and crews on a pickup run, and the floor can get tight.

What are the hours, and how does October change the routine?

On a normal week, doors open Monday through Saturday 10:00 a.m. to 7:00 p.m. and Sunday 10:30 a.m. to 7:00 p.m. The closer we get to Halloween, the later they stay. Expect the store to push to about 10:00 p.m. in late October, sometimes later if the line is still out the door. Holiday hours can shift, so if you’re tight on time, call the shop before you head over.

October also brings a few operational quirks. Staff may limit how many people enter at once. When that happens, you’ll check in at the door, tell the host what you’re hunting for, and they’ll wave you in when your category has space. It keeps the wig wall and the makeup aisle workable. If your costume depends on a specific accessory, show the host your reference photo and they’ll warn you if that piece tends to sell out by afternoon.

There’s no rental counter here. The store sells complete outfits and parts but does not rent costumes or props. If you need something you can return on Monday morning, you’ll have to try a film–industry rental house, which is a different world with its own paperwork and deposits. For retail shoppers, Hollywood Toys & Costumes is a buy‑and‑build shop, not a rental desk.

A small Halloween‑only note that regulars enjoy: the building went up in 1928, and if you catch the staff on a slow weekday they’ll tell you which corners feel a little drafty in a way that isn’t from the AC. The store even copped to an appearance on a ghost‑hunting show. It doesn’t change your shopping, but it fits the mood when you’re comparing skulls.

Where do you park, and what’s the stress‑free way to get here?

There’s no private parking lot for the store. Plan for meters or one of the small pay lots that quilt the side streets. There’s a privately owned lot less than a block north on Whitley. You’ll also find paid lots on Schrader Blvd., Wilcox Ave., and Cahuenga Blvd. For a quick in‑and‑out on a weekday, meter parking on Hollywood itself can be surprisingly workable for a 15‑minute dash before lunch, but read the curb signs carefully. Enforcement around the Walk of Fame doesn’t nap.

If you’d rather skip the meters, the Hollywood/Vine Metro stop sits under the intersection at 6250 Hollywood Boulevard. From that station exit, you’re walking along the stars just a short stretch to the shop’s door at 6600 Hollywood Boulevard, Hollywood, CA 90028. For families, it helps that you’re on one straight boulevard the entire way, no twisting through alleys with wings and capes in tow.

Rideshare works well if you tell the driver to stage on Whitley or Schrader instead of in the right travel lane on Hollywood. Drivers who try to nose up to the curb in front of the store can snarl traffic and make unloading a set of foam armor feel more public than you wanted.

Is Burbank worth the trip if you want more year‑round Halloween?

Hollywood Toys & Costumes is year‑round and central, which is why most of us start here. If you want to make a proper afternoon of it, Burbank’s Magnolia Boulevard is a steady second stop. Halloween Town runs a pair of stores there with different focuses. The original shop is at 2921 W. Magnolia Blvd., Burbank, CA 91505, and the costumes‑heavy sister store sits at 3021 W. Magnolia Blvd., Burbank, CA 91505. Their posted rhythm is simple: call for daily hours, then watch them extend their open days and evenings from August through October and again in December. It’s a good place to hunt horror décor and gifts you don’t see on Hollywood Boulevard.

If your costume hinges on hair, one more nearby option belongs on your list. Outfitters Wig has kept a storefront at 6626 Hollywood Blvd., Hollywood, CA 90028 since 1969. Walk‑ins are welcome to browse, and they book fittings by appointment. For a price anchor, their site lists custom orders starting at $199.99, with finished showcase pieces higher. It’s not a costume store, but it solves every hair question from fairy‑tale braids to drag‑night height, and it’s a three‑minute stroll from the mask aisle at Hollywood Toys & Costumes.

A clerk’s playbook for shopping here without spinning your wheels

Time of day matters more than day of week outside of October. If you want help with color matching or you’re choosing between three mask sculpts, come before noon. The makeup counter can actually hear you then. After lunch the foot traffic from the boulevard’s tours starts to seep in and you’ll be sharing mirror space with visitors trying on Elvis glasses.

Inside the front door, start with the thing that will sell out first. That’s usually wigs, specific elf ears, or a signature accessory like a cane or a hat band that only ships in two packs a size. If you’re working in multiples for a group costume, hand the door host your headcount and sizes. When staff are limiting capacity near Halloween, they’ll let you know whether to divide and conquer: one person in wigs, one in accessories, one in kids’ sizes. It saves you a second queue.

Because all in‑store sales are final, your smartphone becomes the fitting room. Snap a quick photo of the item number and the size tag for each piece you keep, then another with it on your body. It gives you proof of what you bought if you need to match a second one later, and it keeps the memory honest when you’re deciding between two shades of greasepaint. That policy also means you should open and check boxed masks and props at the counter. Staff are used to it and will hand you scissors.

If your budget is tight, ask for the in‑store equivalents rather than the exact online listing you saw. The shop keeps bargains in odd corners: last season’s makeup wheels, bulk‑pack facial hair, off‑brand fishnets that do the job for a one‑night party. If you need a premium piece like a styled lace‑front wig and you want more options than one store can keep in stock, try Outfitters Wig two doors down the boulevard and treat the hair as your splurge.

On the calendar side, aim to buy consumables early. Spirit gum, adhesive remover, and makeup sealer move fast once the weather turns. The store’s FAQ openly says hours extend to about 10:00 p.m. as Halloween approaches, but inventory still runs on warehouses and trucks, not magic. Refill your kit the second you know your plan so you aren’t hunting remover at 6:45 p.m. on a Sunday.

Reader Q&A

Do they rent costumes?

No. Hollywood Toys & Costumes sells complete outfits and individual parts, but there is no rental program. If you need a borrow‑and‑return setup, you’ll have to go to a dedicated rental house, not this retail counter.

What are the current store hours?

Most of the year you’re looking at Monday–Saturday 10:00 a.m.–7:00 p.m. and Sunday 10:30 a.m.–7:00 p.m. As Halloween gets closer, they extend to about 10:00 p.m. Call the shop if you’re cutting it close to closing time on a holiday or weekend.

Is photography allowed inside?

Yes for personal photos while you shop. If you want to film, ask a manager first. They approve filming requests case by case so the store doesn’t jam up when it’s busy.

What’s the return policy in the Hollywood store?

All in‑store sales are final. There are no refunds or exchanges on Hollywood Boulevard purchases. Inspect and try on before you pay, and open boxed items at the counter if you need to confirm what’s inside.

Key things to know before you go

• Show up with a quick reference photo and start with the hard‑to‑find piece first. Inventory is organized by category, which speeds up staff help.
• The shop’s standard hours are 10:00 a.m.–7:00 p.m. most days, 10:30 a.m.–7:00 p.m. on Sundays, and later into the evening near Halloween.
• There’s no private lot. Use meters or the paid lot just north on Whitley, or lots on Schrader, Wilcox, and Cahuenga. Metro’s Hollywood/Vine station at 6250 Hollywood Blvd is the easiest train stop.
• All sales are final in the Hollywood store, and there’s no rental counter. Plan on buying, not borrowing.
• Need a serious wig? Walk to Outfitters Wig at 6626 Hollywood Blvd, where fittings are by appointment and custom orders start at $199.99.
• Making a day of it? Halloween Town in Burbank runs year‑round at 2921 and 3021 W. Magnolia Blvd. Call for hours, and expect extended days and evenings in Aug–Oct and Dec.

If you’re torn between doing everything on Hollywood Boulevard or hopping to Burbank, let the hair decide. Build the outfit at 6600 Hollywood Boulevard, then choose either a quick wig solution at Outfitters Wig a few doors away or a longer Magnolia Boulevard lap if you want décor and gifts to match. That choice keeps the errand list short and the costume on time.

Published: September 10, 2026 · Reviewed by the Holywood editorial team